Webopedia defines internet marketing strategies, or online marketing, as “advertising and marketing efforts that use the Web and email to drive direct sales via electronic commerce, in addition to sales leads from Web sites or emails.” Whoa! That can be a little intimidating, especially if you’re a business owner who is managing many aspects of the day-to-day operations. Where does one even begin?!
If you’ve been marketing your business on the internet for a while, you have probably read or heard the statement “content is king.” There’s no denying the fact that people are continually searching the internet for the latest trends and ideas to help them succeed. When you develop quality content, you’re setting your business apart by showing your expertise and building trust with your audience. Creating quality content is also essential for search engine rankings. Last week I focused on the benefits of having a video content marketing strategy. Now it’s time to concentrate on the 9 steps to a video content marketing strategy.
It’s the year 2015, and technology controls much of our daily living. One of the largest areas affected by technology is in that of information. In fact, we now have the ability to reach more people in more ways than ever before. On-line newspapers, magazines, blogs, social media sites, videos, pay-per-click and sponsored advertising all provide a way for your business to digitally market to your target audience. Combine these strategies with traditional marketing methods and you can almost literally bombard people with your marketing message. Here’s the dilemma – When you’re competing for attention, how do you make sure you don’t look the same as every other business that does what you do? In this blog post, I’ll talk about video content marketing and how I believe it will dramatically increase customer and prospect engagement.
Whether you’re just starting out in business or you’re a seasoned business owner, there’s always much to be gained from having a plan. I usually talk about the importance of having a plan – be it a marketing plan, customer service plan, operations plan, etc. Plans provide direction. What if I told you business model building is an extremely effective way to initiate your planning process? Would you want to learn more?
If you want to build a successful business, you must build customer relationships that last. Often times, that’s easier said that done, especially when it comes to accurately identifying and fulfilling your customers’ expectations. People are fairly reasonable, but if you let them down too often or you neglect to create an exceptional customer experience, you’ll begin to lose their loyalty… one by one. Don’t despair. There is a way to build customer relationships that last.
If you have ever received a negative review from a customer, you know how it sets you into a frenzy of emotions and questions. It’s even worse when the entire world is able to read what your unhappy customer has said about your business. Social media can be a great way to connect. It has also caused many a company to shoot itself in the foot after a customer publically aired his or her grievances. Negative online reviews… What to do when they happen? There’s a right way and a wrong way to respond. I’ll discuss both in this article.
From time to time, we all experience situations in which our customers aren’t satisfied with the products or services we’ve provided. For service businesses, customer service can become somewhat of a challenge. It’s all subjective. You believe you provided a great service, but your customer had a different idea of what he or she expected from you. Then, there are the times when you are unaware of your customer’s dissatisfaction. Talk about frustrating! How can you fix something when your customer doesn’t communicate his or her disappointment? In this blog post, we’ll focus on 8 ways to increase customer satisfaction.
Personal relationships – the kind that are strong and last – take time to build. The same holds true for when companies want to build relationships with customers. Developing customer relationships that stand the test of time goes beyond providing a great product or service. The most important part of any business relationship is trust. When customers trust your business, they want to buy from you and will gladly refer you to others. Lose their trust and you’ll lose their business quicker than you can blink an eye.
Every business wants to be successful at serving customers, but not every business has taken the time to develop their mission, vision and core value statements. These statements are incredibly important to your success. Here are the three reasons you need mission, vision and core value statements.
Flat Rock, NC, September 9, 2014 – Anne Lazo, CEO of Eagle Soars Consulting and Motorhead Advantage, LLC, will be running in the Asheville Half Marathon at Biltmore Estate on March 15, 2015, as a SoleMate for Girls on the Run of WNC. Eagle Soars Consulting has been supporting Girls on the Run of WNC in various ways since January of 2013. This will be the second time Lazo will be fundraising for the organization as a SoleMate.