Sometimes business owners get so used to telling their marketing message it becomes difficult to write with a fresh perspective. It seems a little odd that this would be the case with a well-known fashion consultant and author, but that’s exactly what happened here. Faced with the task of writing search engine optimized (SEO) text for her web site, this client was at a loss.
The seminar just ended and now it’s time for the guests to leave. In most cases, they try to slip out the door without anyone noticing. In this particular case, not only are guests willing to hand in their evaluation sheet, they’re setting up appointments to come in to the office and discuss their particular personal situation.
The owner of Shade Tree Garage in Morristown, NJ, never imagined he would get such a great response from initiating a consistent marketing program so when the results showed a 300% increase in new business, he was amazed. It all began in the summer of 2003, when John decided that operating on a dead end street required a little more savvy and stick-to-itiveness than just sending out mailings to his customers every once in a while.