Would you like to create an advertising campaign that gets you more business?
Have you ever looked at an advertisement for a company and said, "What the heck?" Yeah, we have too. Some marketing companies and ad agencies believe you've got to step outside the box and be over-the-top creative to attract the attention of the buyer. The problem with this... you often lose your prospects. That's because the message gets lost in the creative aspect of the advertisement.
Here's a fact: You are not going to convince someone to buy your product or service if they are not in the market for what you are selling. People don't buy because an advertisement, direct mail piece, web site or brochure is ultra-creative. They buy because they have a need and are looking for someone to fill that need.
If you want your business to succeed, advertising is not an option, it's a necessity. If that's true (and it is), why do many business owners ignore advertising within their marketing strategies? The problem is that most business owners don't have a written marketing plan so they haven't created an advertising campaign that reaches their target audience. Even more, they don't advertise consistently, and when they do, they are placing ads in the wrong media. In the end, they become frustrated and think advertising doesn't work so they don't do it.
When it comes to an advertising campaign, it takes time to develop the right message. It also takes the help of professionals who have designed ad campaigns for many different types of businesses. When you create an advertisement, you have to watch that you don't fall into certain traps that can kill your message and actually leave prospects with the wrong impression about your business. The professionals at Eagle Soars Consulting can help.
Here's how advertising works...
Take newspaper advertising as an example and consider how you read (or should we say skim). Imagine, you are flipping through the pages and suddenly a headline for an article or advertisement catches your eye. The normal reaction is to stop and read the piece slowly.
When it comes to an advertisement, you will stop to read because the advertiser is telling you they can help you solve a problem. If you are looking for mattresses, your eyes and attention will be drawn to the headlines for mattress sales. Whatever it may be, if you are in the market for that product or service, you will notice that headline.
What's in a well-designed advertising campaign?
Any well-designed advertising campaign (or any marketing piece for that matter) will have certain key components. First, it will include a headline that catches the viewer's attention by letting them know you have something that solves a problem for them. Next, it will educate and be focused on the needs of your consumer. Finally, it will have a distinct call to action.
CLIO Awards (the annual awards honoring creative advertising) typically don't do anything for the company that is purchasing the advertising. The ad agency may receive accolades for their creativity, but those awards are not based on the results you realized. We like to be fun and quirky with some of our marketing, but if it doesn't get you results, it's not worth the money you are paying.
The right and consistent message, along with frequency, are what it takes to bring in the business.
Here are just some of the ways we can help you get the word out on your business:
- Print Advertising (newspapers, magazines & trade journals)
- On-Line Advertising (Adwords, Pay-Per-Click, Banner)
- Article and E-Book Writing
- Promotional Products
- Radio Advertising (Jingles, Voiceovers, & Original Music)
- Cable Television
To request additional information or a quote on our advertising services, please complete and submit the form below.