The seminar just ended and now it's time for the guests to leave.  In most cases, they try to slip out the door without anyone noticing.  In this particular case, not only are guests willing to hand in their evaluation sheet, they're setting up appointments to come in to the office and discuss their particular personal situation.

Sometimes business owners get so used to telling their marketing message it becomes difficult to write with a fresh perspective.  It seems a little odd that this would be the case with a well-known fashion consultant and author, but that's exactly what happened here. Faced with the task of writing search engine optimized (SEO) text for her web site, this client was at a loss.